The German Football Association (DFB) has teamed up with Infront Sports & Media and Omnigon to launch a new app just in time for the first round of the DFB Cup, coming up August 19-22.
The new mobile platform is meant to be the ultimate interactive guide to the Cup and it’s a first for the competition. It delivers information, entertainment, engagement and service benefits through a wide selection of multimedia content. The app, released in both German and English, was built by Infront’s subsidiary, Omnigon, a leading provider of digital technology in sport. Other unique features of the app include a Match Hub with full, live match statistics, detailed club and player pages, photo and video galleries, a social media hub and a page dedicated to full fixtures and results of all previous Pokal matches.
No doubt, many will use the app for match highlights, live updates and results, but for the true fan, there is also a trivia area to earn points and a complete schedule to make sure you never miss a match.
“With the introduction of the new DFB Cup App, we now have an innovative new mobile platform for the DFB Cup which delivers a number of great features for fan enjoyment. Highlights include live radio and interactive games or the ability for fans to vote for the Man of the Match – all content aims to create a special fan experience,” said DFB Media Director Ralf Köttker.
“The official DFB Cup app brings the competition, its many venues, teams, players and partners a giant step closer to the fans and offers real time engagement opportunities – anytime and anywhere. It helps the DFB to extend the Cup's visibility and interaction beyond the actual match day and become a continuous, year-long football happening,” added Stephan Herth, Executive Director Summer Sports & Football at Infront.
Claude Ruibal, Executive Director Digital, Production & Sport Solutions at Infront, commented: “With this app, Infront was able to contribute its expertise along the entire digital value chain: We guided the development process from the initial concept to the technological build and directed the marketing. The result was a digital home for the Cup and the DFB all targeted to the requirements of the fans.”