New app launches for Germany’s DFB Cup
The German Football Association (DFB) has teamed up with Infront Sports & Media and Omnigon to launch a new app just in time for the first round of the DFB Cup, coming up August 19-22.
The new mobile platform is meant to be the ultimate interactive guide to the Cup and it’s a first for the competition. It delivers information, entertainment, engagement and service benefits through a wide selection of multimedia content. The app, released in both German and English, was built by Infront’s subsidiary, Omnigon, a leading provider of digital technology in sport. Other unique features of the app include a Match Hub with full, live match statistics, detailed club and player pages, photo and video galleries, a social media hub and a page dedicated to full fixtures and results of all previous Pokal matches.
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No doubt, many will use the app for match highlights, live updates and results, but for the true fan, there is also a trivia area to earn points and a complete schedule to make sure you never miss a match.
“With the introduction of the new DFB Cup App, we now have an innovative new mobile platform for the DFB Cup which delivers a number of great features for fan enjoyment. Highlights include live radio and interactive games or the ability for fans to vote for the Man of the Match – all content aims to create a special fan experience,” said DFB Media Director Ralf Köttker.
“The official DFB Cup app brings the competition, its many venues, teams, players and partners a giant step closer to the fans and offers real time engagement opportunities – anytime and anywhere. It helps the DFB to extend the Cup's visibility and interaction beyond the actual match day and become a continuous, year-long football happening,” added Stephan Herth, Executive Director Summer Sports & Football at Infront.
Claude Ruibal, Executive Director Digital, Production & Sport Solutions at Infront, commented: “With this app, Infront was able to contribute its expertise along the entire digital value chain: We guided the development process from the initial concept to the technological build and directed the marketing. The result was a digital home for the Cup and the DFB all targeted to the requirements of the fans.”