NBC's Olympics livestreaming surpasses one billion minutes


Linear TV viewership may be down for NBC’s coverage of this year’s Olympics, but on Wednesday the network announced that its livestreaming coverage surpassed one billion minutes – an Olympics record. On Tuesday, with more than a week left, livestreaming numbers surpassed those of the entire 2012 London Games.

Some viewers have been critical of NBC’s decision to delay coverage of key events in order to save them for primetime, but the network has easily been beating CBS, ABC, and FOX each night, and more, NBC has also for the first time been leveraging others in its family of networks for primetime coverage.

These other networks – from Bravo to USA Network to CNBC – have resulted in a seven per cent boost in primetime viewership

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