Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Match of the Day host Gary Lineker makes good on pants promise

Lineker in his pants

BBC Football presenter Gary Lineker has reaped the punishment of his seemingly safe December 2015 bet,” If Leicester win the Premier League I'll do the first MOTD of next season in just my undies”.

Against all the odds, the Foxes took the top spot making Premier League history, no doubt bittering Lineker’s joy at his former club’s success.

As a result, he hosted the 16/17 season's Match of The Day debut (on Saturday 13 August) in his boxer shorts - a stunt that wasteased by the BBC earlier in the week in addition to some social media efforts from Walkers, the crisps brand he’s represented for decades.

Here's some footage from the daring stunt.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis