Modern Marketing

LandAid launches London’s first Colour-In Cab to tackle youth homelessness


By Tony Connelly | Sports Marketing Reporter

August 13, 2016 | 2 min read

Property industry charity LandAid is aiming to raise awareness of youth homelessness with the launch of “Colour-in Cab” – London’s first taxi that the public can colour in.

The taxi is completely covered with intricate illustrations of the projects which LandAid support and plays on the increasingly popular trend for adult colouring books as a means of alleviating stress.



The campaign was dreamt up by creative agency Mr. President and designed by iconic designer Steve Edge with illustrations by upcoming artist Clara Bacou.

In an effort to promote the campaign the public are being asked to take a selfie with the Colour-in Cab and post it on social media using the hashtag #ColourInCab.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The cab will operate in the same way as a regular London cab but is also availabe to hire for corporate events.

Modern Marketing

More from Modern Marketing

View all


Industry insights

View all
Add your own content +