Think Jam, a global entertainment marketing agency, and RKP Media, a New York based entertainment public relations and management firm, have announced a strategic partnership to provide full service publicity services to entertainment clients in the US.
Think Jam's clients, across a range of entertainment marketing disciplines, include Universal Pictures, Netflix, HBO, Warner Bros. and Twentieth Century Fox.
RKP Media, led by founder and chief executive Richard Parker, has over sixteen years experience in traditional media relations and talent management. Prior to establishing RKP Media, Parker worked for Central Talent Booking, Twentieth Century Fox Film Corporation and Hill + Knowlton Strategies Public Relations New York, as well as providing consultancy to Universal Pictures Home Entertainment.
Parker said of the partnership: "As they are the most reputable digital marketing firm in Hollywood, I could not be more excited to partner with Think Jam. Through this exclusive partnership, RKP Media will bring years of expertise with traditional media to the joint offering. By being able to offer combined traditional and new media services, existing and future clients will have the option of "one-stop shopping" when choosing their agency of record."
Stella Ferguson, public relations director at Think Jam, said: "Over the last five years Think Jam has had the pleasure of collaborating with Richard Parker on a multitude of projects. I can therefore speak first hand to his incredible media relationships, deep immersion in the world of film and television and keen understanding of audiences and entertainment marketing. With our shared values of teamwork, integrity and delivering the best possible result for clients across the entertainment industry, I am extremely excited to formalise this partnership to provide our clients with inspiring, original and hugely successful full service campaigns across traditional and digital mediums."
The partnership is effective immediately, with both agencies working from their respective US offices.