Müller appoints Mongoose to help activate next stage of Team GB sponsorship

Müller Gordon Benson

Müller has appointed Mongoose Sports & Entertainment to oversee the activation of its Team GB sponsorship as prepares to launch a series of Fanzone sites throughout the UK.

The London-based agency will be responsible for the delivery of Müller’s Rio 2016 Fanzone sponsorship activity which will take place at sites throughout the UK, including London and Manchester, between 13-21 August.

The German company will showcase its latest Müller Corner, Müller Rice and Müllerlight flavours at the sites as well as its new gold edition Rio Olympic yoghurts.

The Fanzones will also feature activity from Müller’s official partners British Athletics, British Triathlon and British Taekwondo, all of whcih will be present at the free to enter fan zones.

Michael Inpong, chief marketing officer, Müller said: “We want consumers to enjoy and take part in sporting activities and gather the feeling of what it takes to be a true Olympian which is why we chose to offer Olympic inspired activities in the Müller tent at the London Bridge City and Manchester Fanzone sites.

Laura Pollard, strategy director and co-founder, Mongoose said: “We are extremely excited to be working with Müller on the FanZone activity. This project gives us a fantastic opportunity to help Müller communicate their brand values and engage the audience on multiple levels. We’re looking forward to putting on an amazing show for members of the public and hope to see everyone down there to join us.”

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