Domino's Pizza Social Media Digital

Domino’s rolls out Dom, a wise-crackin’ Facebook Messenger Pizza bot


By John McCarthy, Opinion editor

August 12, 2016 | 2 min read

Pizza delivery company Domino’s is looking to roll-out more ordering options to customers upon the release of @DOMThePizzaBot, a Facebook Messenger chatbot capable of taking orders through the app.


Domino's chatbot

Working with We Are Social and Talkbe, Domino’s created Dom, enabling social-savvy pizza-lovers to place an order through the comms app, that has breached 1bn monthly users across the globe.

Nick Dutch, head of digital from Domino’s, said: “We’re delighted to allow our customers to order direct from Messenger - with 1bn monthly active people using Messenger each month – it’s the obvious choice for Domino’s. We want to make ordering our freshly handmade pizza as easy as possible so we’re always on the look-out for new ways in which we can do this. Just message pizza - or send an emoji. It really couldn’t be easier.”

Tom Ollerton, director of innovation at We Are Social, added: “The new Domino’s bot for Messenger is a significant step towards creating a transactional social experience. Domino’s is one of the first brands in the UK to enable direct ordering via social media. Social media has always been great for brand building and the softer end of sales. But bots for Messenger are changing all that, making social a viable sales conversion platform.”

Below is The Drum’s interaction with the bot. I never followed through with an order, 10:28 AM on a Friday is ‘probably’ too early for pizza.

Pizza Chat
Domino's Pizza Social Media Digital

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