Bermuda makes major UK marketing push with national tourism campaign

The ads appeared in London, Liverpool, Leeds, Edinburgh and Birmingham.

Bermuda Tourism Authority has released a multi-format advertising campaign in the UK with Media Agency Group (MAG), including online and digital out-of-home advertisements, targeting potential visitors to the islands.

A long-term client of MAG, Bermuda's latest marketing push saw 24 premium roadside digital out-of-home screens secured in some of the UK's busiest cities and high-footfall locations. Digital ads of various sizes could be seen in cities such as London, Liverpool, Leeds, Edinburgh and Birmingham.

Desktop digital display advertising was also secured on the popular Mail Online website during July, with billboard ads and scrolling skins raising awareness of the Bermuda brand and driving traffic to the website: www.gotobermuda.co.uk.

Media Agency Group's managing director, John Kehoe, said: "We're delighted to have continued our working relationship with the Bermuda Tourism Authority and are very proud of another strong-performing campaign. By opting for online and digital out of home advertising, Bermuda has been able to reach a large and diverse audience, with ads in some of the busiest areas and key media locations that the UK has to offer."

The campaign was further enhanced by 10 days of digital six sheets, located in key London rail stations and across Portsmouth. The placement of these ads was planned to tie in with the recent America's Cup World Series event in Portsmouth. Bermuda is set to host the 35th America's Cup in 2017, so these ads gave the Tourism Authority the chance to showcase the Bermuda brand in front of a relevant audience of sailing fans.

Those interested can keep up to date with the world's most prestigious race sailing regatta by following the hashtag #RaceToBermuda.

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