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Bermuda makes major UK marketing push with national tourism campaign


By Michael Feeley | Founder and chief exec

August 12, 2016 | 2 min read

Bermuda Tourism Authority has released a multi-format advertising campaign in the UK with Media Agency Group (MAG), including online and digital out-of-home advertisements, targeting potential visitors to the islands.

GoBermuda campaign.

A long-term client of MAG, Bermuda's latest marketing push saw 24 premium roadside digital out-of-home screens secured in some of the UK's busiest cities and high-footfall locations. Digital ads of various sizes could be seen in cities such as London, Liverpool, Leeds, Edinburgh and Birmingham.

Desktop digital display advertising was also secured on the popular Mail Online website during July, with billboard ads and scrolling skins raising awareness of the Bermuda brand and driving traffic to the website:

Media Agency Group's managing director, John Kehoe, said: "We're delighted to have continued our working relationship with the Bermuda Tourism Authority and are very proud of another strong-performing campaign. By opting for online and digital out of home advertising, Bermuda has been able to reach a large and diverse audience, with ads in some of the busiest areas and key media locations that the UK has to offer."

Bermuda outdoor campaign from MAG.

The campaign was further enhanced by 10 days of digital six sheets, located in key London rail stations and across Portsmouth. The placement of these ads was planned to tie in with the recent America's Cup World Series event in Portsmouth. Bermuda is set to host the 35th America's Cup in 2017, so these ads gave the Tourism Authority the chance to showcase the Bermuda brand in front of a relevant audience of sailing fans.

Those interested can keep up to date with the world's most prestigious race sailing regatta by following the hashtag #RaceToBermuda.

Advertising Tourism Travel & Leisure

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Media Agency Group

Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.

The advertising world has become more and more confusing over the last couple of years with the introduction of online and the advent of social media. The Media Agency Group recognises these new challenges that this presented to marketing managers and has developed several individual websites and buying portals for both sporadic buying of media to a company requiring a full service agency.

The Media Agency Group enables direct clients as well as numerous PR and creative agencies to tap into our planning and buying resources to save them time and money when planning campaigns on behalf of their clients or stakeholders within their brief.

The team work with all the major media owners across the UK, and ensure all clients are provided with a bespoke program. Each campaign effectively meets the needs of our client and their unique goals and imagination.

We always execute a fully accountable campaign to our client’s specification using the best media software, accompanied by exclusive information from media owners, enabling us to promote brands to their best potential.

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