Adidas partners with Stormzy for new Manchester United film in First Never Follows series
The film supports the recent launch of the Premier League club’s new third kit and, as was the case for the announcement around Paul Pogba’s arrival, Adidas have once again partnered with rapper Stormzy.
The new film opens with Stormzy looking on at a dismissively at a billboard outside Old Trafford which has been vandalised by rival fans, before cutting to the team undergoing their gruelling pre-season training. Players including David De Gea, Wayne Rooney and Zlatan Ibrahimovic feature in the piece which closes with Jose Mourinho making a shushing gesture.
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The series illustrates the moves made by Adidas around its big clubs, which are now more provocative and in-tune with the new generation of football fans than ever before. By partnering with names like Stormzy and allowing fans to design the third kits of its big teams, Adidas are pushing ahead with their ambition to be the most shared and engaging brand amongst its rivals.