Twitter users have been duped into thinking the social network is closing down in 2017 thanks to a hoax hashtag.
#SaveTwitter has been the number one trend in the UK and the US this morning (11 August), despite Twitter confirming to The Drum and other publications that there is no truth to the rumours.
The claims appeared to imply that Twitter has being shut down because of its ongoing issues around abuse and bullying online, which it has been making moves to combat.
While the origins of the speculation aren't clear, tweeters have been taking to the platform to plead with Twitter not to close its doors.
— Kai Knight (@kaiknightt) August 11, 2016
— ㅤ (@IikemyponytaiI) August 11, 2016
— n (@ripbellarke) August 11, 2016
Quick someone create a new app like Twitter where we can actually edit our tweets. #savetwitter
— ･ leah ･ (@halesblakes) August 11, 2016
— «Lighthouse» (@xneveroutloudx) August 11, 2016
Even Twitter's UK managing director Bruce Daisley got in on the hashtag.
We're not closing Twitter in 2017, we're just having a year off. Like Glastonbury. See you in 2018. #SaveTwitter
— Bruce Daisley (@brucedaisley) August 11, 2016
And others poked fun at the wild conspiracy theory.
— Alan White (@aljwhite) August 11, 2016
Regardless of the speculation, Twitter enthusiasts can rest assured that the site isn't going anywhere quite yet.