Using a similar approach to other sponsors, the electronic giant is using its official Rio Olympics and Team GB sponsorship as a means of providing fans with greater access to the Games.
The 360° tour of British House, the team’s headquarters set afoot the Corcovado in the shadow of the Christ the Redeemer statue, provides fans with an immersive view of the property before going behind the scenes to show how the athletes relax outside of competition.
Russell Taylor, Samsung Electronics UK chief executive said: “Using Samsung’s cutting edge technology and our partnership with Team GB we have created a way of bringing fans closer to the Team GB experience in Rio. The 360 degree tour allows fans to get a flavour of the Olympic Games from the comfort of their own home.”
The tour is the latest move in Samsung’s sponsorship of the Games, which kicked off with the School of Rio campaign – a series of films featuring Jack Whitehall and a selection of talent from Team GB and Team Ireland.
More Olympic VR content from Samsung is imminent with the first ever VR interviews with team GB athletes taking place this coming weekend.