The true story of the rise and fall of Colombian kingpin Pablo Escobar will continue when Netflix releases season two of its critically acclaimed series "Narcos" on September 2nd. To shorten fans' waiting time, the streaming service launched the Tumblr-based site 'Narcopedia', an interactive experience taking viewers through the history of cocaine and providing in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed on the series.
— Narcos (@NarcosNetflix) July 29, 2016
The Tumblr site is divided into three sections: 'Timeline', 'Players' and 'Locations'. The timeline allows users to chronically navigate through the history of the events surrounding Pablo and the rise of cocaine. All of the events are also sorted by episode. By clicking on one of the pictures next to the 'mile stones' or important keywords, users are being redirected to a page with additional information and content, which are extracted from both the series and an actual archive. Some sections also contain links to third party websites such as NBC, BBC, Vice or Forbes, where users can find additional articles or videos.
The 'Players' section lists all important characters involved in the history of the drug war on "Narcos". Extensive in-depth information in form of text, images, videos and links to third party websites is provided for each character. The third section of the site introduces fans to some locations that cocaine had a big impact on. Again, users have full access to a variety of content related to each of the locations. Since Narcopedia.org is a Tumblr-based site, each of the posts on the entire site can be favorited, reblogged and shared across other social media outlets.
Henner Herwig Jürgens is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.