Newspaper and magazine publisher, Archant, has announced it has opened up commercial space on The New European for a number of media auctions, on the back of the pop up newspaper’s extended publication run.
Media agencies and brands will have the chance to bid on advertising space, including full page adverts and sponsorship, on the new newspaper.
The auction will be run in participation with sensibledevelopment.com and Mediaforce and is running from today (11 August) until the 16 August with the ads appearing in the 19 August issue.
In addition, agencies and brands will also be able to bid for a full takeover of the issue on sale 26 August.
Craig Nayman, chief commercial officer at Archant, said: “We are incredibly proud of the impact The New European has had and we are reflecting its innovation in our commercial offering.
Nayman added: “Pop up publishing provides different opportunities for the media buying community to embrace a new business model. We look forward to working with partners who would like to explore this type of commercial partnership, whilst engaging with the valuable audience The New European offers."
Archant has confirmed it will continue to publish The New European on a rolling basis throughout the UK after the initial four-week run. Its distribution has also been extended to Europe, targeting key cities initially including Brussels, Paris, Strasbourg and Berlin, as well as Northern Ireland.