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Now TV London rooftop pop-up urges you to undress to impress in contract-free bundle promotion

Now TV wants viewers to ‘break away from convention and be free,’ underlining this mantra by opening a rooftop nude colony in Westminster.

The pop-up relaxation area offers great views of the Westminster Abbey, the Houses of Parliament, Big Ben and the London Eye in addition to some less savoury views of the attendees' personal landmarks as they look to make the British summer.

The company urges those attending the central London terrace to go ‘clothes free’ and ‘contract free’ looking to snag some customers from Pay TV leaders such as BT, Virgin and Sky by promoting the Now TV Combo, a contract-free TV, broadband and calls bundle.

Gidon Katz, managing director of Now TV, said: “As a nation, it seems we’re increasingly avoiding being ‘tied down’ in life – which is exactly what Now TV is all about.

“We’re going to keep breaking away from traditional conventions; firstly, contracts, and now clothes, with the Now TV nudist terrace. We think the naked sun deck is a great way to promote our new ‘package’.”

The terrace will open sporadically throughout the summer (weather permitting). Those looking to attend can check the scheduled dates here.

The activity was organised by Taylor Herring.