Science-based beauty brand NERD gets new strategy and design to cut through ‘crowded’ sector

NERD

Skincare brand NERD has implemented a new brand strategy and design to ‘demystify and clarify’ its science-based proposition and cut through the noise of the crowded beauty sector.

The brand works by leveraging the properties of the human microbiome and uses technology that allows NERD to collect skin microbiome profiles from its customers to create personalised skincare products.

Despite its unique offering, NERD didn't feel that its current brand was reflective of this and so worked with Pearlfisher to create a new strategy and design to communicate its offering.

Poppy Stedman, Pearlfisher design director, describes the design thinking, “The current world of skincare science is largely superficial and clinical but NERD is about expressing the real beauty in science. We needed to move the brand forward by creating a powerful, unique and enduring new language that captures this new standard in beauty.

"The logo is broken into core elements with each element forming a unique binary code for each product. We have created a scientific and precise language for the brand but it is also smart, personalised and progressive - and is complemented with a warm palette of dusky pinks and bronzes.”

The new-look NERD range is available online now.

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