Modern Marketing

DigitasLBi and Oracle create integrated agency Oracle Solutions Group

By John McCarthy | Media editor



Digitas article

August 9, 2016 | 3 min read

Oracle Solutions Group (OSG) is the new integrated agency created as a partnership between DigitasLBi and Oracle.


The two companies have launched what they call a ‘a one-stop shop for creative and technology consultancy and implementation’. Its clients will benefit from access to talent from DigitasLBi, Oracle and Spindrift - DigitasLBi’s implementation experts for Oracle technology.



“Today’s brands are challenged to identify, understand and engage with current and prospective customers through a range of platform-based digital solutions often provided by multiple vendors,” said Alan Davies, chief strategy officer of DigitasLBi. “OSG is launching to help clients overcome these challenges in a simpler way - by bringing together leaders in creative, digital technology and service delivery, in one team.”

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Ian Osborne, chief and co-founder of Spindrift, added: “OSG enables customer centricity by joining up data, media and platform in a single agency. This is a progressive move away from the traditional CRM, adtech and marketing technology delivery managed by many agencies working on different parts of the conversion funnel.”

OSG will be led by Osborne and DigitasLBi’s global head of alliances, Trevor Smyth. It will operate in the UK, USA, Middle East and APAC.

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