Cramer-Krasselt tapped to kick up demand for US Cotton
Chicago-based indepndent ad agency Cramer-Krasselt (C-K) will be teaming up with the Cotton Council International (CCI) — whose goal is to help increase the demand for US cotton for overseas export. CCI announced their decision to hire C-K last week with the stated goal of working with the agency in global brand marketing and communication efforts to promote the export of US cotton fiber, manufactured cotton products and cottonseed.
"This is an exciting, highly competitive global category and US cotton is outstanding in its quality," noted Karen Seamen, president and COO of Cramer-Krasselt. Based in Chicago, Cramer-Krasselt is the second largest independent advertising agency in the U.S."We are proud to embark on this partnership to develop and deploy a strategic global plan that will continue to elevate its position around the world."
CCI, the overseas promotion arm of the National Cotton Council of America, has 20 offices in 18 countries and covers more than 50 countries. Through its 'Cotton USA' program, CCI offers support to customers at each stage of the supply chain, from the cotton farmer and exporter, to the brand and retailer.
"It's an important time in our organization's history to add an expert agency partner to help us communicate the benefits of US cotton to our audiences from a center out approach."Our decision to hire C-K was based on our confidence in the quality of the team, business orientation, strategic insights and creativity. We look forward to our new partnership with C-K to help CCI with our mission to support the export marketing of U.S. cotton," said Bruce Atherley, executive director of CCI.