Target and Red Lobster see largest Social Lift from commercials in July

drumsociallift july2016 broadcast

Last month Found Remote announced an exciting new partnership with 4C to look at brands' Social Lift after their commercials air. This past month Target and Red Lobster received the most lift due to back to school and Crabfest. Here are the full insights for the above charts.

  • Target launched its new kid-created back-to-school campaign this month. The new spots resonated on social driving 92.8% social lift for Target’s broadcast ads and 80.6% social lift for cable ads. That earned the retailer the top spot for broadcast social lift and second in cable social lift.
  • Walmart also ranked among the most impactful TV advertisers on social across broadcast and cable with its back-to-school campaign. The combined results points to consumers being receptive to back-to-school messaging in July.
  • Red Lobster’s clawed its way to the #1 spot in cable social lift by airing by over 33 hours of ads for Crabfest. The campaign partners with members from the hit show Deadliest Catch and focuses on Red Lobster’s sustainability. The ads drove an 82.7% lift in Facebook and Twitter engagements.
  • “Summer Games” sponsor Coca-Cola initiated its sponsorship early with bespoke creative and placements during the US Summer Games Trials. The result was a 65.4% social lift for its ads in July which helped Coca-Cola crack the top brands on broadcast with the fewest number of spots.

4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners use 4C to improve effectiveness on TV, digital, social and mobile. The 4C product suite includes activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Snapchat as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network and proprietary social affinity database. Founded in 2011 and based in Chicago, 4C has staff in 17 worldwide locations across the United States, United Kingdom, the Netherlands, Germany, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.

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