Showcasing a city, video depicts the trending tastes of Anaheim, California
Visit Anaheim, the official destination marketing organization (DMO) of Anaheim, released last week the first video of an 18-part series showcasing the diverse, regional craft brew and local dining scene. The video series was launched last week in conjunction with National IPA Day, with Noble Ale Works as the first featured video.
The series comes in part as a response to the massive growth in the last two years of the local dining and the IPA scene — IPAs typically have a strong hop and aromatic flavor — and each brewery can set itself apart from the competition with Noble Ale Works now considered an award-winning IPA.
"All the new craft breweries and restaurants popping up around town have added a new dimension to the local dining and nightlife scene," said Jay Burress, president and CEO, Visit Anaheim. "Anaheim has really become a hotbed for new and established chefs and beer makers wanting to experiment and explore fresh takes on their craft."
Visit Anaheim partnered with Santa Ana-based content publisher Foodbeast, a leading source for food news, information, and entertainment, to create the series, which will be rolled out through the end of the year. Visit Anaheim will highlight a total of six local dining establishments and five craft breweries to uncover unique items exclusively available within the destination.
"Our goal with this program was to create digestible and entertaining content that authentically captured the energy of the local brew and food scene," said Charles Harris, senior vice president, marketing. "Foodbeast has mastered the art of food and beverage storytelling reaching an audience of loyal followers. Understanding our story was key to help us build a series that was able to reach visitors directly and get them excited about our dining and entertainment scene."