Pokemon Go surpasses $200m in global revenue within 1 month of launch

Pokemon Go surpasses $200m in global revenue within 1 month of launch

Pokemon Go has surpassed $200m in net global revenue just one month after launch, according to the latest statistics to be published by app analytics platform Sensor Tower.

The surge has seen the viral augmented reality hit soar past former leading lights such as Clash Royale which made just $125m during its first 30 days of availability and Candy Crush Soda Saga with $25m.

A key growth driver has been the apps Japanese launch which coincided with a significant spike in revenue, driven by a loyal and highly engaged fan base in Pokemon’s home turf.

Pokemon Go isn’t expected to slow down any time soon with developer Niantic still to launch in Korea, India and China = all of which should further turbocharge the smartphone phenomenon.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.