Facebook tests Snapchat-style instant selfie feature with Rio 2016 filters
Facebook is testing out a new feature that lets users open up a 'selfie' camera within the app to overlay filters on to their pictures.
The Snapchat-esque tool is currently positioned at the top of select Facebooker's news feeds and invites them to share a snap or video of themselves with friends using a special set of Olympic-themed filters.
It is visually similar to Snapchat's Lenses feature, which lets users decorate their pictures with a range of animated filters, some of which are sponsored by brands.
The move marks the first time Facebook has integrated Masquerade (MSQRD), an app it bought back in March, into its core product. The platform allows users to customise their selfies with various overlays and 'swap' faces with other individuals and celebrities.
At the time of purchase, it was still unclear how Facebook planned to use the app, but if these tests are anything to go by then it appears that the social network wants to let users share images and videos themselves decorated with icons relating to trending events and topics.
The Olympics-themed test is currently being trialed in Canada and Brazil and if successful could be rolled out globally.
Snapchat has been successful in monetising its filters, letting brands like Pepsi, Cadbury and Fox sponsor special stickers; something Facebook now also has the potential to offer.
However, this isn't the first time Facebook has been accused of aping Snapchat's features. Earlier this week the platform's sister company Instagram courted attention online after unveiling its own version of Snapchat's Stories feature dubbed Instagram Stories.