A word from some of The Drum’s Digital Trading Awards US judges
The Drum is preparing to host its inaugural Digital Trading Awards in the US next month where assembled industry luminaries will meet to recognize and toast best practice in the use of automated digital media placement.
Also known as ‘programmatic advertising’, the practice is being dubbed ‘the new normal' by those at the forefront of the industry, yet with over half of all online display ads being served with such technology, programmatic teams often toil with little recognition.
The Drum assembled some of the US industry’s leading talents to help recognize and award some of the best uses of the technology over the past 12 months (see video above).
Speaking with The Drum, the judging panel's chairperson Benjamin Dick, IAB, US, director of industry initiatives, remarked on the importance recognizing such work, and that widely recognizing such work and lead to the benchmark of good practice being raised.
Meanwhile, fellow judge Trevor Johnson, Facebook’s director of global agency development, commented: “It’s important that we continue to take those best practices, move on and then implement them on a daily basis.”
Michelle Zitz, The Economist’s programmatic director, added: “I think it’s a great way for teams to build confidence in their staff, products and services.”
Those interested in attending the awards ceremony itself on September 212 can find out more here