With the 2016 Summer Olympics in Rio about to begin, Spanish pubcaster RTVE launched 'Vive Río: Heroínas' on July 20th, a virtual reality app that provides viewers with a 360° experience of how some of the country's best female athletes train. The app is available for iOS and Android devices, HTC Vive, Oculus Rift and Samsung Gear VR, and at a dedicated website. 'Vive Río: Heroínas' is a collaboration of the RTVE Lab and inMediaStudio.
The project includes five 360° experiences that let viewers immerse themselves into the training for Rio 2016. The female athletes featured in the VR project are the Spanish rhythmic gymnastics team, the two synchronized swimmers Ona Carbonell and Gemma Mengual, canoeist Maialen Chourraut, the women's rugby sevens team, and equestrian Beatriz Ferrer-Salat. The 360° videos are each 3-4 minutes in length.
— Laboratorio rtve.es (@lab_rtvees) July 27, 2016
They are presented by Paloma del Río, a TVE sports reporter that has already reported on fourteen previous Olympic games. The VR experience also provides viewers with useful facts, statistics and general information regarding the disciplines presented in the videos.
Así están siendo las primeras reacciones a nuestra App #ViveRio. Ya puedes descargarla en https://t.co/2C3X7GfMKmpic.twitter.com/v10AORr6JN — Laboratorio rtve.es (@lab_rtvees) July 20, 2016
At the dedicated 'Vive Río' RTVE Lab website, viewers can look around by clicking and dragging. When they download the app for iOS or Android, viewers can either swipe the screen or switch into VR mode. 'Vive Río: Heroínas' is also available for the more advanced VR headsets Samsung Gear VR, Oculus Rift and HTC Vive.
Matthias Puschmann is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.