#Rio2016 Ad of the Day: Camelot gets behind Team GB ahead of the Games

Ad of the Day

With the 2016 Olympic Games but hours away here’s hoping Team GB can emulate the success its emotive ‘#IAmTeamGB’ push from Camelot has had in The Drum’s Creative Works Rio special.

Created by ITV Creative and ITV AdVentures, with production from ITN Productions and Art&Graft, the animated campaign shows the transformative power National Lottery funding has had on British sport.

Debuted mid-July, the 40-second spot sees lottery tickets and scratch cards unearth themselves from trouser pockets and from under fridge magnets to form a flock that travels the length of the country. As the flock swoops over the Angel of the North, the Giant’s Causeway and Loch Lomond it magically transforms athletes into Team GB stars.

To keep up to date with all the latest advertising, creative and design projects from around the globe visit our Creative Works homepage. And though voting has closed you can still check out all the Rio 2016 campaigns from Gatorade, DFS, Virgin Media and more here.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.