With the 2016 Olympic Games but hours away here’s hoping Team GB can emulate the success its emotive ‘#IAmTeamGB’ push from Camelot has had in The Drum’s Creative Works Rio special.
Created by ITV Creative and ITV AdVentures, with production from ITN Productions and Art&Graft, the animated campaign shows the transformative power National Lottery funding has had on British sport.
Debuted mid-July, the 40-second spot sees lottery tickets and scratch cards unearth themselves from trouser pockets and from under fridge magnets to form a flock that travels the length of the country. As the flock swoops over the Angel of the North, the Giant’s Causeway and Loch Lomond it magically transforms athletes into Team GB stars.
Camelot UK Lotteries: I Am Team GB by ITV Creative , ITV AdVentures, ITN Productions & Art&GraftAdded 21 July 2016
To keep up to date with all the latest advertising, creative and design projects from around the globe visit our Creative Works homepage. And though voting has closed you can still check out all the Rio 2016 campaigns from Gatorade, DFS, Virgin Media and more here.