Camelot, operator of The National Lottery, is offering up a personal message from Olympic Team GB athletes in partnership with EchoMany.
The new campaign will deliver personalised tweets from National Lottery funded Olympians such as Greg Rutherford and Nicola Adams to their supporters who use the hashtag #IAmTeamGB.
Those who receive a response will be sent a short video clip or an image from the athlete thanking the tweeter for their support during the Olympics and the Paralympics.
Tim Redgate, founder of EchoMany, said he believes Twitter will be the most prominent social media throughout the Games. He added: “Twitter will no doubt be the channel where many of the most important moments happen and are shared.
"The National Lottery will cut through the noise and drive engagement, which will enable them to tap into the Olympic fever and raise awareness of its ‘I Am Team GB’ campaign.”
The National Lottery’s original ‘I Am Team GB’ campaign, which was launched in July in collaboration with ITV Creative and ITV AdVentures, will be concluded with an event on 27 August organised by The National Lottery and ITV for returning Olympians. The team hope to create the nation’s biggest sports day.
To view more marketing insights into Rio 2016 visit The Drum’s Olympics hub here.