From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.
To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of its own featuring the best ads from official and non-official Games sponsors.
Scroll down to take a look at spots from around the world, and vote for your favourite to be crowned our Ad of the Day before 4pm today (Friday 5 August).
Camelot UK Lotteries: I Am Team GB by ITV Creative , ITV AdVentures, ITN Productions & Art&Graft
To keep up to date with all the latest advertising, design and creative projects from around the globe visit our Creative Works homepage.
To view more marketing insights into Rio 2016 visit The Drum’s Olympics hub here.