From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.
To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of its own featuring the best ads from official and non-official Games sponsors.
Scroll down to take a look at spots from around the world, and vote for your favourite to be crowned our Ad of the Day before 4pm today (Friday 5 August).
Procter & Gamble: Thank You Mom - Strong by Wieden+KennedyAdded 02 August 2016
USA Swimming: Olympic Swimmers when they were just beginners by Colle+McVoyAdded 01 July 2016
Coca-Cola: Coca-Cola Olympic Campaign China by McCann WorldgroupAdded 31 May 2016
Camelot UK Lotteries: I Am Team GB by ITV Creative , ITV AdVentures, ITN Productions & Art&GraftAdded 21 July 2016
Nike: Just Do It Greece by Wieden+Kennedy AmsterdamAdded 05 May 2016
Gatorade: The Boy Who Learned to Fly by TBWA\Chiat\Day LAAdded 01 August 2016
National Lottery: #PleaseNotThem - Olympics by AMV BBDOAdded 05 August 2016
To keep up to date with all the latest advertising, design and creative projects from around the globe visit our Creative Works homepage.
To view more marketing insights into Rio 2016 visit The Drum’s Olympics hub here.