From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.
To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of its own featuring the best ads from official and non-official Games sponsors.
Scroll down to take a look at spots from around the world, and vote for your favourite to be crowned our Ad of the Day before 4pm today (Friday 5 August).
Procter & Gamble: Thank You Mom - Strong by Wieden+Kennedy
By Procter & Gamble
Channel 4: We're the Superhumans by 4Creative
By Channel 4
USA Swimming: Olympic Swimmers when they were just beginners by Colle+McVoy
By USA Swimming
Coca-Cola: Coca-Cola Olympic Campaign China by McCann Worldgroup
Camelot UK Lotteries: I Am Team GB by ITV Creative , ITV AdVentures, ITN Productions & Ar...
By Camelot UK Lotteries
Nike: Just Do It Greece by Wieden+Kennedy Amsterdam
Gatorade: The Boy Who Learned to Fly by TBWA\Chiat\Day LA
Samsung: The Anthem by Leo Burnett
Gillette : Perfect isn't Pretty by Grey New York
Chobani: #NoBadStuff by Opperman Weiss
Always: #LikeAGirl - Keep Playing by Leo Burnett
Minute Maid: #DoinGood by Doner
By Minute Maid
Samsung: The Chant by Leo Burnett
Visa: Carpool to Rio by BBDO
Team GB: Bring on the Great by krow Group
By Team GB
BP: Energy Within by PSONA Films
DFS: Great Brits by krow Group
UNHCR: #WithRefugees by Grey London & Just So
National Lottery: #PleaseNotThem - Olympics by AMV BBDO
By National Lottery
To keep up to date with all the latest advertising, design and creative projects from around the globe visit our Creative Works homepage.
To view more marketing insights into Rio 2016 visit The Drum’s Olympics hub here.