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Advertising Creative Works Olympics

Creative Works: Rio2016 special featuring P&G, Channel 4, Virgin Media, Team GB, DFS and more

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By Gillian West | Social media manager

August 5, 2016 | 2 min read

From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.

To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of its own featuring the best ads from official and non-official Games sponsors.

Scroll down to take a look at spots from around the world, and vote for your favourite to be crowned our Ad of the Day before 4pm today (Friday 5 August).

Procter & Gamble: Thank You Mom - Strong by Wieden+Kennedy

By Procter & Gamble

Overall Rating 3/5

Vote now

Channel 4: We're the Superhumans by 4Creative

By Channel 4

Overall Rating 5/5

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USA Swimming: Olympic Swimmers when they were just beginners by Colle+McVoy

By USA Swimming

Overall Rating 5/5

Vote now

Coca-Cola: Coca-Cola Olympic Campaign China by McCann Worldgroup

By Coca-Cola

Overall Rating 2/5

Vote now

Camelot UK Lotteries: I Am Team GB by ITV Creative , ITV AdVentures, ITN Productions & Ar...

By Camelot UK Lotteries

Overall Rating 5/5

Vote now

Nike: Just Do It Greece by Wieden+Kennedy Amsterdam

By Nike

Overall Rating 2/5

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Gatorade: The Boy Who Learned to Fly by TBWA\Chiat\Day LA

By Gatorade

Overall Rating 4/5

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Samsung: The Anthem by Leo Burnett

By Samsung

Overall Rating 4/5

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Gillette : Perfect isn't Pretty by Grey New York

By Gillette

Overall Rating 3/5

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Chobani: #NoBadStuff by Opperman Weiss

By Chobani

Overall Rating 4/5

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Always: #LikeAGirl - Keep Playing by Leo Burnett

By Always

Overall Rating 4/5

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Minute Maid: #DoinGood by Doner

By Minute Maid

Overall Rating 2/5

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Samsung: The Chant by Leo Burnett

By Samsung

Overall Rating 3/5

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Visa: Carpool to Rio by BBDO

By Visa

Overall Rating 1/5

Vote now

Team GB: Bring on the Great by krow Group

By Team GB

Overall Rating 4/5

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BP: Energy Within by PSONA Films

By BP

Overall Rating 5/5

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DFS: Great Brits by krow Group

By DFS

Overall Rating 4/5

Vote now

UNHCR: #WithRefugees by Grey London & Just So

By UNHCR

Overall Rating 3/5

Vote now

National Lottery: #PleaseNotThem - Olympics by AMV BBDO

By National Lottery

Overall Rating 3/5

Vote now

To keep up to date with all the latest advertising, design and creative projects from around the globe visit our Creative Works homepage.

To view more marketing insights into Rio 2016 visit The Drum’s Olympics hub here.

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