Kit Harington drops the direwolfs to tame William Blake’s ‘Tyger’ in the Infiniti Q60

Game of Thrones’ Kit Harington has delivered a powerful performance of William Blake’s The Tyger to promote the release of Infiniti’s Q60 sports coupe.

The one-minute video, named Tyger, sees the Emmy-nominated actor liken the poem to the new car range, during a visually-engaging journey through a series of winding forest roads.

Harington said: “What inspires me personally in my life, is a beautiful piece of writing. Something which is specific, delicate and beautiful, Blake’s The Tyger is an inspiring reflection of such writing and also captures the high performance empowerment of the Q60 – they are both an exploration of aesthetic beauty, primal ferocity, ambition and seduction.”

Melissa Bell, Infiniti’s senior director of marketing said; “Kit Harington is a unique and refined talent. He is performance orientated with intelligence and a passion for his artistry and the Q60 has inspired a powerful performance from him in Tyger.

“In this one-minute drive we’re thrilled to take viewers on a test-ride through multiple emotions. The Q60 is a dynamic automobile, driven by one of the world’s best actors – a winning combination.”

Ad agency CP+B LA created the campaign with a 30 second cut set to air in the US from today (8 August). Two more videos will follow featuring audio engineer Young Guru and sneaker designer Sophia Chang.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.