Advertising News Education

SteadyGo appointed ambassador for National Coding Week


By Jessica Davis | Consultant Journalist

August 3, 2016 | 2 min read

National Coding Week takes place for a week every September, where volunteers pour into libraries, schools, businesses and hubs to work with attendees on digital computer skills. The cause is dedicated to training children and adults on their digital literacy – a skill which is proving imperative in recent times.

Richard Rolf, co-founder of the event, has appointed creative digital agency SteadyGo as their ambassador for Leeds. As a result, SteadyGo will organise a number of events around Leeds throughout the week. A key event will rent out their own staff members for a day, distributed through a silent auction to local businesses and companies; the auction generates a fun and interactive atmosphere and all proceeds will be donated to charity. This will span developers, designers, project managers and account managers.

Richard Rolfe comments on the decision, "National Coding Week was created to offer opportunities to adults to learn digital skills. There are many initiatives aimed at children but very few aimed at everyone else. We hope the events will build confidence as well as skills. These skills are vital for the digital economy.

"Tom Wade was chosen as one of our team of ambassadors because of his enthusiasm, skills and his expertise. If Leeds is to fulfil its ambition to become a digital city it needs to not only attract and grow businesses but it needs to harness the energy and talent of people like Tom.”

Tom Wade, a director of SteadyGo, says “It is such a great honour to be appointed the Coding Week ambassador for Leeds. We have been following the scheme for the past 2 years as it has spread to the UK and with Leeds making such a large move to becoming the digital city of the north it is such a perfect fit."

Advertising News Education

Content created with:


We’re creative. We’re geeky. And, when it comes to digital, we know what makes people click. We love helping brands grow by crafting beautifully designed, expertly built websites, apps and engaging content of all shapes and sizes.

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +