EU Referendum Vote Leave Advertising

One student was given £625K for social media Vote Leave campaign


By John McCarthy, Opinion Editor

August 3, 2016 | 2 min read

The Electoral Commission has revealed that a fashion student was given £625,000 to influence young people to vote leave through social media before the EU referendum.

Darren Grimes Vote Leave Campaigner

Vote Leave campaigner Darren Grimes

It emerges that 23-year-old Darren Grimes was one of the most prominent unofficial campaigners on the Brexit camp, with Vote Leave admitting it parted with the cash as it closed in on its £7m spend limit.

A source from the campaign told the Times: “He may be young but there was no point giving money to old people to run a campaign persuading young people to vote for Brexit.”

He used his funds to enlist the aid of AggregateIQ to alter opinion in the days running up to the vote with the BeLeave project. Ultimately, 52 per cent of voters in the UK elected to leave the EU.

Turnout among 18 to 24-year-olds sat at a mere 36 per cent with a YouGov poll stating that 75 per cent of this group opted to stay.

EU Referendum Vote Leave Advertising

More from EU Referendum

View all


Industry insights

View all
Add your own content +