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How Twitter ripped on Instagram’s Snapchat envy with its Stories feature


By John McCarthy | Opinion editor

August 3, 2016 | 8 min read

So in the dead of the night on Sunday Instagram ruthlessly copied Snapchat's Stories feature, even lifting the name, as Facebook looks intent on neutralising the threat of Evan Speigel’s disappearing images and video app.

Instagram Stories

A collection of tweets relating to #InstagramStories

Instagram unveiled Stories earlier this week, its very own ephemeral content service looking to capture life's moments, with its chief executive Kevin Systrom even going as far to say “[Snapchat] deserve all the credit” for the invention of the Stories platform.

So Twitter, which is without a Stories feature (yet), saw its users group together to call a spade a spade under #InstagramStories that trended as a result.

Here are some of the finest tweets on the subject.

Gary Vaynerchuk analysed the move.

Zach Braff, of Scubbs fame, laid into Instagram.

And the Arthur memes continued…

And more importantly, Jack Brody, a product designer at Snapchat, invoked a Melania Trump comparison.

Which actually sparked a Instagram plagiarism inception of types when comedian Fat Jew, did what he does best, and stole the tweet without credit.

Brody continued.

Here's a few more of my favourites.

The move saw #RIPTwitter also trend to a lesser extent, only a few in this thread saw significant engagement however.

Do you think Instagram Stories will harm Snapchat's growth or has the company just further diluted its unique selling point?

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