Transparent Future of TV The Drum Awards

Emmy nominations increase viewership of Amazon originals on Prime Video


By Natan Edelsburg, SVP

August 3, 2016 | 3 min read


Emmy nominations helped drive viewership of The Man in The High Castle and Transparent in our latest look at the top TV shows on Amazon Prime. Here are the full insights from Jumpshot.

Amazon Prime Video by Jumpshot

Amazon Prime Video by Jumpshot

Insights from Jumpshot:

  • These top 10 shows accounted for 32% of all the TV shows viewed on Amazon Prime this past week.
    • Emmy Buzz driving Amazon Views: The two Amazon Prime shows nominated for Emmy Awards, The Man in the High Castle (4 nominations) and Transparent (10 nominations), both appeared in the top 10 shows viewed this week, driving a 22% share this past week even though the last episodes for both shows debuted on Amazon Prime back in late 2015. Amazon also gave a teaser of Season 2 on 7/21/2016.
    • A BBC Period Piece Strikes again: One of the new entries to the top 10 this week was "Lark Rise to Candleford". This show only drove a 7% share this past week. However, with 4 seasons available to stream online, expect an increase in viewership in subsequent weeks, given the recent reviews.​

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.

You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.

Transparent Future of TV The Drum Awards

More from Transparent

View all


Industry insights

View all
Add your own content +