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Advertising Ad of the Day Creative Works

Ad of the Day: James Corden's on a 'Winning Streak' for


By Gillian West | Social media manager

August 3, 2016 | 2 min read has ditched Brian the Robot and called upon James Corden to steer its new marketing direction as it looks to become the one-stop, money-saving shop for Britain’s 45.5 million motorists.

Created by Karmarama, the campaign sees the British actor and talk show host enjoy a miraculous run of luck, as every set of traffic lights he approaches turns green.

“It’s time to lead the insurance price comparison industry again by championing drivers and creating wins for them with more car savings that anyone else,” commented chief marketing officer, Paul Troy.

“Drivers need better products and savings from the insurance industry, and we will be championing consumer rights and savings for our customers. We’ve decided to move away from gimmicks and go back to our roots.”

Airing from today (Wednesday 3 August), the campaign aims to position as the ultimate destination for drivers looking for a win whether it be buying, selling or running a car.

Nik Studzinski, chief creative officer at Karmarama, added: “In this incredibly competitive category you need a creative idea with real substance to separate you from the rest of the pack. We have that, as well as one of the biggest stars of the moment – James Corden.” : Winning Streak by Karmarama


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