Social Talent; the influencers, the trend-setters, the individuals who convince you that protein shakes are a right good idea just from a photo, a video or sometimes 140 characters.
Social Buzz Chat prides itself on always inviting the brightest minds in social media to guest host and this weeks was no different. Fresh into Day 2 of her new job as MD of SeenConnects, Sedge Beswick (ex Head of Social Media at ASOS) joined #SMBuzzChat to discuss social talent and how this new crop of influencer is in desperate need of management.
If you enjoy #SMBuzzChat and can't get enough of professional tweetchats, here's 3 upcoming online discussion groups to jump into.
- Next week (Tuesday 9th August), we have Laurence Hebberd of Link Humans joining us for #SMBuzzChat
- We Are Social Media are talking to Chris Le'cand-Harwood on Sunday night (7th August).
- Social Media London are joined by Pheobe Spinks from Undercover Recruiter on the morning of Tuesday 9th August.
Here are your 5 key takeaways from #SMBuzzChat on social talent and influencers taken from our incredible community.
1. Social Talent is in dire need of management
Like the early days of football, social talent needs management to guide them through the pitfalls of the real world.
— Sam Brown (@brownsam) August 2, 2016
2. The sort of management needed has to allow them to do what they do best, which is create
We’ve all been crushed by management before; the ‘how is that meme going to cause our brand to be known worldwide?’ question has stifled creativity for years. Potential influencers need management that does not do that.
@Buzz_Awards@sedgebeswick folks who can translate well between biz needs and creative understanding of platform #SMBuzzChat — Barney East (@mightybarnski) August 2, 2016
@Buzz_Awards@sedgebeswick yes, a little bit of moderation can always come in handy to keep track of brand reputation #SMBuzzChat — Cheyenne Davis (@Tweet_Cheyenne) August 2, 2016
3. Have a diverse lifestyle and work culture
Want to be an influencer? Make sure you surround yourself with interesting individuals and a diverse lifestyle.
4. Snapchat might be the next port of call for influencers.
The announcement that Instagram has released Snapchat-esque functionality still can’t take away the need to move across to the original '24 hours to delete' image service.
5. But Instagram is the original home of the influencer
Regardless of protein shake accidents, Instagram has the ball firmly in the basket in terms of influencers and social talent.