The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Technology Smbuzzchat Social Media

5 takeaways from #SMBuzzChat on influencers and social talent


By Adam Libonatti-Roche | Freelance creative

August 3, 2016 | 9 min read

Social Talent; the influencers, the trend-setters, the individuals who convince you that protein shakes are a right good idea just from a photo, a video or sometimes 140 characters.

Sedge Beswick talks influencers, social talent and how to manage them

Sedge Beswick on Social Talent

Social Buzz Chat prides itself on always inviting the brightest minds in social media to guest host and this weeks was no different. Fresh into Day 2 of her new job as MD of SeenConnects, Sedge Beswick (ex Head of Social Media at ASOS) joined #SMBuzzChat to discuss social talent and how this new crop of influencer is in desperate need of management.

Community tweetchat's

If you enjoy #SMBuzzChat and can't get enough of professional tweetchats, here's 3 upcoming online discussion groups to jump into.

  • Next week (Tuesday 9th August), we have Laurence Hebberd of Link Humans joining us for #SMBuzzChat
  • We Are Social Media are talking to Chris Le'cand-Harwood on Sunday night (7th August).
  • Social Media London are joined by Pheobe Spinks from Undercover Recruiter on the morning of Tuesday 9th August.

Here are your 5 key takeaways from #SMBuzzChat on social talent and influencers taken from our incredible community.

1. Social Talent is in dire need of management

Like the early days of football, social talent needs management to guide them through the pitfalls of the real world.

@TheDrum @Buzz_Awards @sedgebeswick I see it as a good way for influencers without much experience to earn a few £££s. #SMBuzzChat

— Sam Brown (@brownsam) August 2, 2016

2. The sort of management needed has to allow them to do what they do best, which is create

We’ve all been crushed by management before; the ‘how is that meme going to cause our brand to be known worldwide?’ question has stifled creativity for years. Potential influencers need management that does not do that.

@Buzz_Awards @sedgebeswick folks who can translate well between biz needs and creative understanding of platform #SMBuzzChat — Barney East (@mightybarnski) August 2, 2016

@Buzz_Awards @sedgebeswick A2) Depends. Prefer w/ moment. Let them be the creative talent (key word) & leave handling to others. #SMBuzzChat

— Laurier Nicas Alder (@thatlolife) August 2, 2016

@Buzz_Awards @sedgebeswick yes, a little bit of moderation can always come in handy to keep track of brand reputation #SMBuzzChat — Cheyenne Davis (@Tweet_Cheyenne) August 2, 2016

3. Have a diverse lifestyle and work culture

Want to be an influencer? Make sure you surround yourself with interesting individuals and a diverse lifestyle.

@sedgebeswick @Buzz_Awards a work culture that inspires such activity is rare but a total beaut if found #SMBuzzChat

— POLLYANNA WARD (@Pollage) August 2, 2016

@Buzz_Awards @sedgebeswick a3) exposing them to a wide range of mediums. Creativity is hard on the regular. #SMBuzzChat — ℳark Daves (@MrMarkDavies) August 2, 2016

4. Snapchat might be the next port of call for influencers.

The announcement that Instagram has released Snapchat-esque functionality still can’t take away the need to move across to the original '24 hours to delete' image service.

@Buzz_Awards I am team Snapchat. No bullshit, real you is what breaks down the barriers and makes things exciting. #SMBuzzChat

— Sedge Beswick (@sedgebeswick) August 2, 2016

5. But Instagram is the original home of the influencer

Regardless of protein shake accidents, Instagram has the ball firmly in the basket in terms of influencers and social talent.

@sedgebeswick @Buzz_Awards What about Instagram's newly announced Stories - all influencers are on this platform already? #SMBuzzChat — Cass Gowing (@CassGowing) August 2, 2016

@Buzz_Awards A4) Industry dependent. EG. many B2B influencers big up their Snapchat, but I'm not convinced people want B2B there #SMBuzzChat

— Andy Vale (@AndyVale) August 2, 2016

Technology Smbuzzchat Social Media

More from Technology

View all


Industry insights

View all
Add your own content +