The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Advertising Asia Video Advertising

Teads eyes Asia with $47m expansion fundraiser

Author

By John McCarthy, Opinion Editor

August 1, 2016 | 2 min read

Video advertising company Teads is ready to tackle Asia upon fundraising $47m in funds to invest in start-ups and ad tech companies.

Teads

Debt financing from BNPP, Bank of China, HSBC, Banque Palatine and BPI made the funds available, as the company looks to challenge for a larger share of the market in the APAC region.

Pierre Chappaz, Teads executive chairman, said: “I am very pleased to see that banks are supporting our strategy to pursue M&A opportunities and strengthen our leading position as the number one video advertising marketplace in the world.

“This financing demonstrates the trust they have in Teads’ management capability to keep the right balance between growth and profitability”.

Teads chief Bertrand Quesada said the funds will help launch the company into Asia from its stronghold in Japan “solidifying our worldwide operations to best serve our customers, brands, agencies, trading desks and publishers”.

The company supplies tech to publishers across the globe, also at the cutting edge of 360-degree video with brands such as Volkswagen, Heineken, Nestlé, Microsoft and Samsung.

Advertising Asia Video Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +