MTV is bringing back its classic programming thanks to VH1 rebranding
MTV is rebranding VH1 as MTV Classic where it will feature a mix of fan-favorite series and music programming from the 1990s and early 2000s. On August 1, the anniversary of its debut 35 years ago, at 6:00 a.m. MTV Classic started with “MTV Hour One,” MTV’s first hour of programming from 1981, which also was broadcasted through Facebook Live.
“From ‘Beavis & Butt-head’ to ‘Laguna Beach,’ MTV’s programming vault is a music and pop culture gold mine with universal resonance,” said Sean Atkins, President of MTV, in a statement. “MTV Classic gives audiences a modern and artful home for classic MTV programming and — alongside MTV, MTV2, MTV Live and mtvU — rounds out a diverse portfolio with music and youth culture at its core."
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MTV Classic will feature “from the vault” primetime programming Monday-Thursday from 10 p.m. - 1 a.m. that include series like “Daria,” “Beavis & Butt-head,” “Aeon Flux,” “Run’s House,” “Pimp My Ride,” “Cribs,” “Jackass,” “Punk’d,” “Wonder Showzen,” “Clone High” and more. On Fridays, MTV Classic will broadcast classic music series including “MTV Unplugged,” “Storytellers,” live music performances and more. To round it all out, on the weekends, they will show fan favorites including “The Real World,” “Laguna Beach,” “Road Rules” and more.