Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

ASOS customer challenges retailer to Facebook rap battle after cleanin’ out his closet


Online clothing retailer Asos has engaged in a social media showdown with a customer complaining about a lost package containing a returned FCUK blazer.

Facebook user Jay Whalley, from Preston, laid down the law to the retailer in a reworked version of the rapper's hit 'Stan' which he had tailored to call out a potential shady mistake from the company.

Whalley's initial concern was that "I sent you my exchange but still it ain't returning".

The company wasted no time in having staffer Rianna respond in due course.

The exchange was covered by mainstream media outlets during the weekend, granting the company some exposure for its quick-witted rap talents.

On why he initiated the stunt, Whalley said: “Thought I’d be creative instead of kicking off.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis