Pensions consultant Portafina appoints Jaywing PR
Pensions advice specialist Portafina has appointed Leeds-based Jaywing PR to handle consumer and trade focused PR, plus social consultancy.
Portafina serves over 11,000 clients in the UK, offering advice on money, pension and ISA plans.
Jaywing PR will be responsible for driving consumer awareness through national, regional and lifestyle media coverage and further establishing Portafina’s reputation with key trade publications, with activity already underway.
Jamie Smith-Thompson, managing director at Portafina, said: “Jaywing PR understands the importance of driving awareness and clients to our door via engaging, news-agenda inspired PR activity, and has the consumer media relationships to create an impact. The first few tactics have already been actioned, and we look forward to seeing the results.”
Caroline Eardley, Jaywing PR’s client services director, said: “This is another fantastic client win for us and the team is already getting stuck in, becoming our own mini pension experts. Portafina really does offer an excellent guidance service, and we know that with the right messaging strategy, targeted media will sit up and take note.”
Formerly known as Shackleton PR, Jaywing PR was created in 2012 by digital marketing agency Epiphany.
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