A fledgling newspaper distinguished by its focus on the north of Britain has folded a mere five weeks after first rolling off the printing presses following tepid take-up from consumers.
24 – The North’s National was published by CN Group to take on the London-based media with a weekday digest of local interest news and views, priced at 40p.
CN editorial director, David Helliwell, remarked: “We were proud of the design and content and had encouraging feedback and buy-in from advertisers, but unfortunately copy sales are just not high enough to justify continuing daily publication.
“We launched quickly, failed quickly and learned an awful lot along the way.”
The papers patch stretched from the Scottish Borders to Lancashire with content provided by the Press Association together with a small editorial team who will be redeployed elsewhere in the group.
It’s fair to say that the title’s demise hasn’t come as a surprise to many analysts following the equally short-lived fate of Trinity Mirror’s ill advised The New Day - although Archant have found some success with The New European by mining a profitable seam of anti-Brexit angst.