Hilton Worldwide has handed its £9m social and content account to BMB.
The appointment was made without a pitch and sees the creative shop tasked with developing and managing all the social media and content strategies for the hotel chain’s brands. This means the agency will work across the EMEA region, spanning Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton.
All work is focused on building the profile of the Hilton brand among younger audiences.
Owen Farrington, head of social and digital content at BMB, said: “Hilton Worldwide has a phenomenal presence in the global travel and leisure industry and we’re thrilled to be working with the EMEA team to deliver a new strategic and creative social media approach for the brand.”