Modern Marketing

Business on the Move: The Premier League, Stonewall, Jamie magazine and more


By Jessica Goodfellow | Media Reporter

July 29, 2016 | 6 min read

The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays.

Initial talks are understood to have begun in May with the Premier League handling the media review directly. A campaign to coincide with the start of the 2016/17 season in August had been scheduled, however with kick off so close it is understood that this will now take place in January.

Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has been awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title, Jamie magazine.

Premier League logo

Premier League logo

Jamie magazine will be the second title added to Hearst Made, Hearst’s content partnerships division, which is responsible for Good Living magazine, Asda’s customer magazine. This new deal will see Hearst produce all of the editorial content for the magazine and sell advertising across Jamie magazine, as well as

LGBT charity Stonewall has appointed Mr President as its new long term partner to help bring the brand closer to a wider audience. Mr President will work to develop an innovative long term strategy for the LGBT charity as well as its next big brand campaign.

Hilton Worldwide has handed its £9m social and content account to BMB. The appointment was made without a pitch and sees the creative shop tasked with developing and managing all the social media and content strategies for the hotel chain’s brands. This means the agency will work across the EMEA region, spanning Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton.

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Kew Foundation, the charitable arm of Royal Botanical Gardens Kew (RBGK), has hired McCann London to help raise awareness of the work it does for plant conservation as it looks to build a more sustainable business model.

It marks the first time Kew Foundation has hired an agency to specifically support the charity’s fundraising marketing and communications, following a competitive pitch process. The agency has been tasked with raising funds and awareness for the work that Kew does in plant conservation globally.

Ubisoft UK has appointed Stripe Communications as its retained PR agency for consumer and corporate PR, working alongside the in-house PR team.

Stripe has been tasked with delivering creative PR communications plans supporting all of its major video game launches in the UK, as well as its French video games giant with corporate positioning and issues management in the UK.

The account will be managed by Stripe’s London office and will report in to the Ubisoft UK marketing and PR team, with work having commenced from June 2016.

Feefo, the consumer ratings and reviews platform, has appointed digital agency Delete to redesign its main consumer touchpoints as part of a wider remit of the business, as it looks to extend its reach to a wider consumer audience.

As part of the agreement, Delete will work with Feefo to improve the UX of the customer review processes and create a more compelling platform for merchants to present their ratings and reviews, with a strong focus on mobile optimisation. The three-way competitive pitch saw Delete appointed ahead of Rawnet and Full Proof.

The Scottish arm of PR agency Frank has been appointed by the SSE Scottish Music Awards to help raise awareness of the annual event. The partnership comes ahead of the preparation for the Scottish Music Awards in November. McFrank has said it hopes to raise the awareness of the occasion through strategic communications.

Phin & Phebes Ice Cream has chosen creative agency Madwell as its agency of record to lead their new campaign. The brand has grown by 160 per cent in the past year, and hopes that the appointment of Madwell will ensure their continued high-growth trajectory.

Contura, European manufacturer of wood burning stoves, has appointed Rooster PR, marking the first time the brand has engaged external PR support since its launch in the UK in 2008. Rooster’s brief is to develop and implement an integrated PR and social media campaign to drive awareness of the brand, its extensive product range and the benefits of wood burning stoves among UK media and consumers.

Pension providers Now: Pensions has appointed TVC Group to create the brand’s first advertising campaign, including a TV advert to go live in September.

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