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Football Arsenal Sports Marketing

Arsenal to live stream upcoming fixture through the official club app


By Tony Connelly, Sports Marketing Reporter

July 29, 2016 | 3 min read

Arsenal has taken steps to strengthen its digital capabilities by partnering with online video company Ooyala to stream an upcoming pre-season friendly through the club’s official app.

Arsenal app


The Premier League side will show this weekend’s game against Club Deportivo Guadalajara (Chivas) on its own app as part of its efforts to grow a global fan base and open up more revenue streams through digital platforms.

The fixture with the Mexican first division side will be accessible from every country, with the exception of the US.

Rags Gupta, Ooyala’s general manager, said: “Sports clubs like Arsenal are now global brands, with tens if not hundreds of millions of fans around the world that they wish to engage via video and multimedia experiences. [They also wish to] deliver value to their sponsors.”

He added: “Moreover, these clubs are investing in best-in-class broadcast and digital technology and resources to be able to leverage the rights that they retain that haven't already been bought by broadcasters and pay-TV operators, such as pre-season fixtures.

“We are seeing this trend accelerate as clubs look at creating more content with a personalised experience, distributed via their owned and operated social media channels to reach and enrich their fans' experiences and build their brand accordingly."

With broadcast rights out of clubs’ control during the season, pre-season fixtures are increasingly becoming a playground for clubs to experiment with new ways to strengthen their digital platforms, such as live streaming games on different platforms including Facebook Live and YouTube.

Fellow Premier League team Liverpool recently trialled a free stream for one of their fixtures on YouTube in a live 360 degree broadcast.

Football Arsenal Sports Marketing

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