Digital Transformation

Amazon Dash lands in London hot on the heels of Fresh


By John McCarthy | Media editor

July 29, 2016 | 3 min read

Amazon has implemented an easier way to order grocery deliveries in 128 London postcodes, with the rollout of its Dash device that boasts seamless home shopping.

Using Dash, customers can scan a product barcode or say the name of a product to sync the items with their Amazon shopping basket the next time they access the site or app.

Amazon Dash

Amazon Dash

Dash gives shoppers a way of assembling a shopping list using items in their fridge, that Amazon claims are competitive priced. It will ship for free to users who make two Amazon Fresh orders before 28 August, otherwise, it will cost £35. Amazon hopes users will pick one up to use with its grocery delivery service Amazon Fresh, which launched in the UK in June with 130,000 products.

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Fresh offers access to fresh fruit and vegetables, meat, seafood, baked goods, dairy and more in addition to brands in the ranging from pet supplies, to baby, health and beauty products.

Ajay Kavan, vice president of AmazonFresh, said: “We’re all used to trying to remember the contents of the fridge and kitchen cupboard and scribbling down reminders on pieces of paper.

“With Dash, at any given time, customers can keep track of products when they come to mind and scan to reorder groceries and household essentials as soon as they run out. At Amazon, we’re always looking to innovate based on feedback and Dash has been designed to continually learn as customers use it.”

AmazonFresh is then available to Amazon Prime members for £6.99 per month with unlimited delivery for orders above £40. Customers can fill up as much or as little of an Amazon Pantry box as they wish for one-day delivery with a £2.99 fee for the first box and 99p for each additional box in the same order.

This news comes following the announcement that Amazon drone deliveries have been given the all clear in the UK earlier this week.

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