Twitter enters livestreaming partnership with ELEAGUE ahead of Counter Strike: Global Offensive championship
Twitter reported Q2 earnings on Tuesday and missed yet again. Still, the call gave CEO Jack Dorsey a chance to pitch shareholders on his vision for video and livestreaming, which is now a key component of the company’s strategy moving forward.
To date, the strategy has resulted in an impressive string of livestreaming partnerships with the NFL, NHL, MLB, and the NBA. Today, Twitter is extending beyond the four major sports, announcing that it will partner with ELEAGUE to provide livestreaming coverage of this week’s Counter-Strike: Global Offensive semifinals and championship. The competition takes place tomorrow and Saturday. This weekend’s coverage will mark the first time and eSports event is presented live on Twitter.
All three matches part of TBS’s linear broadcast will be available to livestream on Twitter and the Amazon-owned platform Twitch. In addition to the lievestream, ELEAGUE’s @EL Twitter handle will complement the coverage with highlights, GIFs, and updates; it will also use Periscope to feature on-air talent and players.
“Twitter is the native social platform for eSports and this partnership provides our passionate fans with an additional opportunity to consume ELEAGUE content as we reach the pinnacle of our first season,” said Christina Alejandre, General Manager of ELEAGUE and Vice President of eSports, Turner Sports. “We’re excited for our first ELEAGUE championship and look forward to offering these content experiences to our high-engaged fan base.”