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Offers over $1bn would be music to the ears of SoundCloud's owner as likely sale looms


By John McCarthy, Opinion editor

July 28, 2016 | 2 min read

The owner of audio streaming company SoundCloud is considering the sale of the company, with Bloomberg reporting they are holding out for a bid breaching the $1bn mark.



Investment firm Doughty Hanson & Co are reportedly set to court offers at the price of $1bn, with the company’s musically-engaged and passionate 175m users, likely an attractive acquisition to a number of media and social media brands.

Back in February, SoundCloud company only recently released its financials for 2014, a total loss of €39.14m for the year. Throughout 2016, the company has opened up new income flows; first with the launch of a premium offering, and secondly by piloting video ads with US users as it looks to get advertisers in its pocket.

In June, Twitter brought itself closer to SoundCloud with a $70m investment in the company through its Ventures initiative, a move that aroused whispers of an acquisition by the social network. Twitter only valued the company at $700m, shy of the $1bn it reportedly seeks.

Of course, Twitter’s recently revealed its financials showing a company in flux, that seriously needs to chase growth and the monetisation that should accompany that.

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