Discovery and Toyota create virtual reality miniseries

Discovery and Toyota create virtual reality miniseries

Discovery and Toyota have come together to release the car company’s first-ever scripted virtual reality short-form miniseries. The series, called The Satchel, is four-parts that follow Jim, “an unsuspecting man whose world gets turned upside down when he goes for a coffee date with a mysterious women clutching a suspicious satchel” on Discovery VR.

“Discovery Communications is thrilled to be partnering with Toyota for the third time this year on a world-class, custom offering driven by the immersive storytelling capabilities of Discovery VR,” said Scott Felenstein, EVP, National Ad Sales, Discovery Communications. “We’re committed to bringing innovative and engaging solutions to our partners, and this scripted series does just that, allowing viewers to chase the elusive ‘whodunnit’ mystery woven throughout the series.”

The 360-degree videos can be viewed on DiscovertyVR.com, on Investigation Discovery’s YouTube, and on InvestigationDiscovery.com/The-Satchel, which provides viewers behind-the-scenes access to the cast. The series can also be viewed in VR on the Discovery VR app for Android and iOS, Oculus Rift and Samsung Gear VR, powered by Oculus.

The four episodes of The Satchel, presented by the 2017 Toyota Camry, are:

  • The Satchel, a VR Mystery: Part 1 – His Version: In the first installment of this scripted series, Jim’s world gets turned upside down when he goes for a coffee date with a mysterious woman clutching a suspicious bag.
  • The Satchel, a VR Mystery: Part 2 – Her Version: In the second installment of this scripted series, the detectives question Sarah, an innocent bystander. But is she really a victim? Or does she just play one in VR?
  • The Satchel, a VR Mystery: Part 3 - The Witness: Hearing conflicting stories, the detectives turn to an impartial witness. But can he help find the elusive satchel?
  • The Satchel, a VR Mystery: Part 4 – The Truth: Someone is lying. The detectives round up the suspects to finally discover the truth about the missing satchel.

This is not the first partnership between Discovery and Toyota; in January, they created Let’s Go Places: Austin and in February created Innovative Design. Discovery VR has grown to over 100 programming options that range from diving underwater with sharks for Shark Week to going crabbing with the crew from The Deadliest Catch, with more than 59 million cumulative views and 1.4 million app downloads across platforms.

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