The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Technology Future of TV News

Young British adults are choosing laptops over TV sets to consume video content (and they're watching a whole lot of video)

Author

By Adam Flomenbaum | Co-Executive Editor

July 27, 2016 | 3 min read

Young British adults are watching more video on laptops than on TVs

Young British adults are watching more video on laptops than on TVs  GfK today released the results of its International ViewScape study, which found that British adults 18-24 are watching more video on their laptops (41 per cent of total video viewing) t

Young British adults are watching more video on laptops than on TVs GfK today released the results of its International ViewSca

GfK today released the results of its International ViewScape study, which found that British adults 18-24 are watching more video on their laptops (41 per cent of total video viewing) than on their TVs (35 per cent).

“There are many reasons underlying these findings, including the trend for this younger age group to view less live or scheduled TV content and more on-demand and online streamed video,” said Julia Lamaison, director of media research and insights at GfK. “Added to that is the fact that access to a TV set is lower amongst this group than for all adults: only 84 percent of these young adults say they own a TV set, compared to 95 percent amongst all adults.”

Still, when looking at all UK adults rather than just the 18-24 age group, TV is overwhelmingly still the medium of choice for video viewing: for this larger swatch of the population, 65 per cent of total viewing time is on TV sets versus only 20 per cent on laptops.

If there is a large difference among age groups in terms of how people are consuming video, there is not much difference in terms of what type of content these groups are watching. 67 per cent of the content – whether via laptop or TV – being viewed is TV shows and movies; when narrowing this down to the 18-24 age group, TV shows and movies accounts for 73 per cent of all content viewed.

The study also found that the 18-24 age group is watching on average nearly three times as much video per day compared to British adults as a whole: 2 hours and 35 minutes per day versus 55 minutes per day.

Technology Future of TV News

More from Technology

View all

Trending

Industry insights

View all
Add your own content +