Why savvy marketers crack Christmas while the sun is still shining

In the height of summer, the sun may be shining but savvy marketers know to leave their competitors in the shade they need to start planning their Christmas campaigns – in July.

There are many strategies you should adopt to win new business, maximise ROI and stay front of mind with customers. So, you’ve come to the right place if you’re looking to drive your business forward and capture the attention of early Christmas shoppers (and last-minute spenders).

In this webinar, AdRoll and Moonpig join The Drum to talk planning and delivering successful seasonal campaigns; segmentation strategies and re-engagement tactics; maximising historical data to drive sales; using creative drive conversion rates and expanding reach across web, social and mobile.

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