Why savvy marketers crack Christmas while the sun is still shining
In the height of summer, the sun may be shining but savvy marketers know to leave their competitors in the shade they need to start planning their Christmas campaigns – in July.
There are many strategies you should adopt to win new business, maximise ROI and stay front of mind with customers. So, you’ve come to the right place if you’re looking to drive your business forward and capture the attention of early Christmas shoppers (and last-minute spenders).
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Moonpig
Moonpig is a business based in London and Guernsey which sells personalised greeting cards, flowers and gifts. The website was launched in July 2000, and in 2007 the company was responsible for 90 percent of the online greeting card market in the United Kingdom, with nearly six million cards shipped.
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