Enterprising drug dealers in Rio de Janeiro are seeking to capitalise on next month’s Olympic Games by appropriating the events official logo and emblazoning it on packets of cocaine to seize the tourist market.
In addition to displaying the five interlocking rings and ‘Rio 2016’ logo the packets also carry an ironic ‘not for use near children’ warning.
News of the illicit marketing push filtered out following a drugs bust by local police in the Lapa bar district in which 93 packets of Cocaine sporting the logo were seized, alongside 28 bags of crack and ammunition.
Other brands have also fallen victim to the cartels with the iconic Coca-Cola branding appropriated for packets of Cocaina which mimics the swirling typeface of the fizzy drink.
Rio has dispatched 85,000 troops and police reinforcements to the city ahead of the Games to allay fears of a summer crime wave.