Archant’s pop-up newspaper the New European will continue to be published past its planned four issues with the publisher claiming it has “exceeded” sales targets and has been profitable since issue one.
Issue four of the New European, due for release this Friday (29 July) will not be the final edition as initially planned, with the publisher confirming the paper will continue to publish on a rolling basis.
The first issue sold over 40,000 copies at a premium price point of £2. That combined with the paper's low cost base has helped the paper "be profitable from issue one", according to Archant's chief executive Jeff Henry.
The title, thought to be the fastest newspaper launch in UK history going from concept to newsagents in nine days, is part of Archant’s experiment to test a pop-up publishing model, with further pop-ups currently in development.
The title won an exclusive story by Alastair Campbell in its second issue in which Campbell called for a second EU referendum, helping the paper make its mark on the Brexit news agenda.
Will Hattam, chief marketing officer at Archant, said: “Pop-up publishing is something that only Archant could have delivered. We have the scale to produce a quality print product for a national audience, but also the agility to turn things around fast and cost-effectively enough to profitably service a community that’s popped into existence overnight. We’ll only produce the paper for as long as our readers still want it.”