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Morning bulletin: Fireman Sam banned, GSK boost & beer merger hits the rocks

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By John Glenday, Reporter

July 27, 2016 | 4 min read

Things kick-off this morning with our regular look at the press, including news that Fireman Sam has been banned by Channel 5 for allegedly insulting Islam, a timely profit boost for Apple and the possible collapse of a merger between beer giants SABMiller and AB InBev.

Campaign covers some industry news with the departure of Caroline Pay as deputy executive creative director of Bartie Bogle Hegarty. Pay will be replaced in the role by Anthony Austin, chief executive of Black Sheep Studios and Ian Heartfield, current creative managing partner at BBH, on a joint ticket.

Business Insider also reports Tesla founder Elon Musk’s belief that his new strategic vision for trucks, buses and vehicle sharing would cost the electric car maker ‘tens of billions of dollars’ over the longer term but should require only a modest rise in capital.

Reuters has some good news for Trump fans with publication of a new IPSOS poll indicating that the vituperative reality TV star turned politician has edged ahead of Clinton in the latest polls, posting a two point lead over his Democratic rival.

Ad Exchanger reports that Del Monte is consolidating its agency business with performance marketing specialists Epsilon following a five month review. This approach will see Del Monte focus on data and direct marketing as it seeks to elevate its brand above the competition.

Reuters carries news of a huge £275m UK investment by GlaxoSmithKline to develop three drug manufacturing sites in the country, dispelling doubts that big investment decisions could be put off amidst Brexit uncertainty.

The news provider also relays some unexpectedly strong iPhone sales which have given Apple a much needed boost, the tech giant had been expected to sell 40.02m devices over the third quarter but actually sold 40.4m – although this was still down 5 per cent from a year ago.

Business Insider leads with a collapse in Deutsche Bank profits, which have sunk from €800 million in the second quarter last year to just €20m this year on the back of falling revenues and restructuring costs.

The Guardian notes that Channel 5 has deleted a controversial episode of Fireman Sam from its streaming service after a character was seen slipping on a piece of paper resembling an Islamic prayer book. HIT Entertainment, producer of the animation, apologised ‘unreservedly’ for the instance but Channel 5 have severed all ties with the company.

The Guardian also reveals a nine per cent increase in profits at ITV courtesy of a ‘thriving’ production arm although the broadcaster is also set to cut costs following the Brexit vote.

The Times meanwhile warns that a beer industry mega-merger between AB InBev and SABMiller could fall apart after SAB shareholder Aberdeen Asset Management rejected an improved £45 per share offer by AB InBev.

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